ABOUT BEAUTY EXPRESS

Beauty Express is a rapidly growing retail and distribution company whose aim is to become one of the leading skin care and beauty groups in the Asia Pacific region.

Beauty Express, a Hong Kong based company, has an international management team.
Its management team, its trainers, and its experts are driven by their strong passion to succeed in today's competitive regional market.

Beauty Express holds the exclusive distribution rights in greater China of the leading Israeli Dead Sea skin care brand "Premier by Dead Sea".

Beauty Express has been operating the brand's retail outlets in Hong Kong since 2007 with self-owned shops, shop-in-shop and image counters.

"Premier by Dead Sea" is clearly the number 1 Dead Sea brand in Hong Kong. It has the largest coverage in the area and is in operation in leading department stores in Hong Kong and in shopping malls at prime locations. "Premier by Dead Sea" is in the process of obtaining the Health Permit Product Registration in Mainland China. It is expected that the launch of operations in Mainland China will take place by 3rd quarter of 2016.

Beauty Express has held, since 2009, the exclusive distribution rights in Hong Kong and Macau of a USA brand from New York which is a leader in the professional salon and hair styling industry: "Amika: Love Your Hair". With its innovative concepts, "Amika" is giving a totally new retail and service experience in Hong Kong.

Beauty Express launched, in December 2010, their first unique spa concept under the name "SALT SPA concept by Premier Dead Sea". The "SALT SPA concept by Premier Dead Sea" is a revolutionary concept which combines Halo-therapy and facial treatment in a salt room. "SALT SPA concept by Premier Dead Sea" currently has two main branches: one is located at the K11 art mall in TST and the second is located in Golden Bloom Center in CWB.

Beauty Express has taken part in the development of a new brand since 2010. This is a joint venture project of Beauty Express and Premier Cosmetics Laboratories and presents to the world "Gold Elements": luxury skin care based on ingredients of real gold.

In 2011, Beauty Express successfully opened an Amika image counter at "faces" in Lane Crawford. With the opening of a few more prime locations by the end of 2011, Amika's exposure has grown and more consumers are adopting Amika as their favorite brand when it comes to hair care. Amika is planning to expand in the Asia Pacific region and planning to launch Amika flagship stores in the main cities of Asia.

Since 2011, Beauty Express has held the exclusive rights for the sale of the Israeli leading organic brand "GRATiAE" in Hong Kong, Macau, and Taiwan.

Since 2013, Beauty Express has operated an Image counter of Premier by Dead Sea in the Venetian Macau and Gold Elements in Sheraton Macau with top sales performance.

As of today, the company operates and manages 40 points of sale and targeting to open 10 more in 2016.

© Beauty Express Ltd. All Rights Reserved 2013.